When doing a simple survey, many users lack the expertise to programmatically run through the *.do file to replace the values with their respective labels.
The most basic case of single select questions provide numeric outputs in the data export.
This makes it extra work for the user to then programmatically run through the *.do or to run a vlookup() on excel after manually copying the values from designer before running it through whatever data analysis program that they are using.
Or having to manually change the resultant analysis output by their label.
The modern data analysis programs have no problem with aggregating strings, so it would be great if there was an option to export the data with labels rather than values.